Rio Fashion Week

By Anna Avalanche, Gisa Miles and Luiz Speedwell

Photography credit for Marcio Madeira-

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Like São Paulo Fashion Week (PFW), Rio fashion week is one of most important fashion events in South America, after all Rio de Janeiro is the world-wide capital of the fashion beach and of summer. The June Week from 7-13 was fashionable. There 41 catwalk shows showed how will be the spring-summer fashion design in Brazil.



Thinking in fashion is also thinking in the way of living life. You adapt your style to your daily demands, to your commitments, to your work and, on weekends, all we want is wear something more comfortable. The collections proposed by the Cariocas designers transmit the sensation that fashion is working for the state of mind that seeks freedom, rest and peace. In short; comfort and beauty are the Brazilian next summer trend.



In according with the 29 brands that were presented during Rio Fashion Week, the next season will focus on large shoulders, marked by low neckline or just Strapless. The waist is high in the women's collections, designed which begin just below the bust in skirts, pants and shorts.



The lengths are particularly short on female collections. Draped, folded and Spangle Sequins, coat productions or give details in a few pieces, others transparent - with emphasis to organza - create overlaps.



The swimwear is more behavior without tiny pieces, with presence of bikinis with wide straps, bands.



The colors vary from light tones of blue, beige, gray, pink and black and strong colors, with emphasis, on the pink, orange, lemon-and-green water. The prints also stroll between the light graphics to the explosion of colors in digital patchworks.


Here are ten trends for next summer and the designer catwalk shows in which they appeared.



Shoulders marked: Maria Bonita Extra, Cavendish, Melk Z-da, Salinas, Printing, Claudia Simões, Acquastudio, Têca, Graça Ottoni, TNG, Cantão, Giulia Borges, Juliana Jabour, Espaço Fashion;

Drapes and folded: Cavendish, Carlos Tufvesson, Victor Dzenk, Alessa, Lenny, Giulia Borges, Tessuti, Juliana Jabour, Filhas de Gaia, Espaço Fashion, Redley;

Waist high: Maria Bonita Extra, Cavendish, Melk Z-da, Salinas, Printing, Claudia Simões, Têca, Graça Ottoni, TNG, Apoena, Cantão, Carlos Tufvesson, Victor Dzenk, Coven, Alessa, Giulia Borges, Tessuti, Juliana Jabour, Filhas de Gaia, Totem, Espaço Fashion, Redley;

Spangle Sequins: Maria Bonita Extra, Printing, Cantão, Carlos Tufvesson, Santa Ephigênia, Alessa

Short dresses: Maria Bonita Extra, Cavendish, Melk Z-da, Printing, Claudia Simões, Printing, Mara Mac, Têca, Graça Ottoni, TNG, Apoena, Cantão, Carlos Tufvesson, Victor Dzenk, Santa Ephigênia, Alessa, Lenny, Giulia Borges, Tessuti, Juliana Jabour, Filhas de Gaia, Totem, Espaço Fashion, Ausländer;

Strapless: Maria Bonita Extra, Melk Z-da, Salinas, Acquastudio, Têca, Graça Ottoni, TNG, Apoena, Carlos Tufvesson, Victor Dzenk, Walter Rodrigues, Alessi, Lenny, Tessuti, Juliana Jabour, Filhas de Gaia;

Overalls and Short Overalls: Claudia Simoes, Mara Mac, Têca, TNG, Guangzhou, Victor Dzenk, St. Ephigênia, Alessi, Lenny, Giulia Borges, Juliana Jabour, Totem, Espaço Fashion, Redley

Swimwear well-behaved: Salinas, Claudia Simões, Mara Mac, make, TNG, Cantão, Luiza Bonadiman, Alessi, Lenny, Filhas de Gaia, Totem, Espaço Fashion, Ausländer;

Transparency as overlapping: Maria Bonita Extra, Cavendish, Acquastudio, Mara Mac, Graça Ottoni, Cantão, Victor Dzenk, Coven, Walter Rodrigues, Tessuti, Ausländer.




Form some fashion brands the hits of summer 2010 are:
Young and casual and bandage dress for Ausländer. A thousand knottings and overlappings for Espaço Fashion brand. Filhas de Gaia presented very short dresses for the sexy woman who is not ashamed to show her legs. Marked shoulder in Juliana Jabour design. Cavendish design had very feminine and delicate clothes with frill applied to the sleeves, collar, skirts and dresses.




If you liked these clothes you might find one next to you. But if you don’t maybe we can help you get one. But anyway just having a fashion idea on the Brazilian next summer trends may inspire you. Have fun!

This article has been sponsored by AA Trade Company, Cleary (128,128,0)

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