I was thinking in develop some interesting ideas from real life (RL for us at the virtual community) that could – why not – work also at Second Life ( what is SL ). I have worked a lot trying to make the business better for SL residents and principle for newbie’s to have an extra income. My idea to work with catalogs like Avon and direct sale are similar to some of the ecommerce business. If anyone are interested in have free an AATrade catalog please contact me (annaavalanche@hotmail.com) or access my website ( aatcompany.blogspot.com /).
I like very much to develop new concepts and, inclusive, make better some ideas by adapting them to our virtual reality. I was making a research using Google for sites to buy in group (collective). Ok I was using the Google form Brazil and in Portuguese is like “site de compra coletiva”. I found some very interesting ideas that could help to make Second Life market better.
The websites (this link is in Portuguese ) work like a salesman, bargain with the supplier the sale, in large scale, for the lower price possible of some product. The offers are shown to people that made the logon to the website. The promotions, with big price rebates, are disposable for a certain time, like wise 48 hours. There are options such as theater, beauty treatments and gym. Some sites charge commission, which can range from 20% to 50% of the total sale for each transaction. That’s a lot! But I also found an interesting idea for a site related to agribusiness ( www.agron.com.br ) that does not charge commission and no fees. Wow! I found it very nice! We can even sell products through online auction or make a promotion for collective (group) purchasing. Besides being a business opportunity, Agron is a virtual the community too.
It would be very interesting if we could have such a system in SL too. Is there anyone that wants to help me? I am willing to contribute. Maybe we could improve service delivery and trade there in Second Life with this idea? What you think?
Anna Avalanche and Friends Style blog describe Second Life virtual world and Real Life information. Here you can find news, tips and entertainment for your real life (RL) and second life (SL). I would like also to invite you not only to read, comment but also help sending information about your real or second life.
Showing posts with label Real Life. Show all posts
Showing posts with label Real Life. Show all posts
Monday, July 26, 2010
Jalapão the world gorgeous desert
By Anna Avalanche, Gisa Miles and Luiz Speedwell
Pictures by: Assessora de Comunicação da Agência de Desenvolvimento Turístico www.jalapao.to.gov.br
As everyone knows Brazil has the biggest river, and the biggest forest, but did you know that Brazil has also the gorgeous desert in the world? Can you imagine! Can it be possible? Desert is usually a hot, dry and boring place. Well, not in Brazil, Tocantins state, at “Jalapão” desert. As Brazil has approximately 12% of all fresh world water, “Jalapão” is a different kind of desert because it has many rivers and it is not dry. How is that possible?
Jalapão’s region is a transitional forest dominated by scrubland vegetation similar to the savannahs, where waterfalls, rivers with crystal clear waters, rapids and large plateaus make the exuberant and exotic landscape. The most appropriate time for visit is between April and September when it is possible to appreciate a fantastic experience with pure beaches, waterfalls, mountains, lakes and dunes. This is a place that you must come to see once in your life time.
This beautiful place is more like a paradise then a desert hell. It is in this golden sand dunes scenario where the place was named. It would be a desert, if “Jalapão” were not also a paradise of waters and a place where the presence of flowers and exotic animals jumps to the eye. “Jalapão” is one of the main routes for people who practice eco and adventure tourism. It is impossible to find equal scenario anywhere in the world.
Below we summarize some highlights attractions that will take your breath. Set aside at least three days for the journey. You deserve this emotion. Pack your bags, pick the route and have a big adventure!
“Cachoeira da Velha” waterfall and Prainha (small beach)
One of the main Jalapão attractions is the waterfall “Cachoeira da velha” located at river “Novo”. This waterfall is an imposing spectacle in which nature shows its exuberance and all its strength. Right next to the waterfall there is a small beach, of calm freshwater and surrounded by forest. The trail to reach the small beach is an attraction in itself, easy to walk through, with stops on the way for sightseeing and resting.
After enjoying the exuberance of the “Cachoeira da Velha” falls, it is time to take the trail of approximately one hour that leads to the small beach, a very pleasant place, with shade, calm freshwater, and lush gallery forest. “prainha” is an ideal place for camping in Jalapão.
“Cachoeira do Formiga” Waterfall
The “Cachoeira do Formiga” is one of the small water fall surrounded by lush vegetation. But the true spectacle is the pool it forms, where enchanting emerald-green waters invite for a dive.
“Serra do Espírito Santo” Mountain and Dunes
“Espírito Santo” Mountain is the postcard of the region surround by dunes and rivers. After an hour of walking toward the top, you can get a privileged view of the entire region. The top of the mountain is a large flat area, which resembles an immense elevated table. It's the perfect place to enjoy the landscapes and horizons of Jalapão. The Jalapão dunes were caused by erosion of the sandy “Espírito Santo” Mountain formation. Watching all this spectacular nature at sunset is marvelous. All this dunes sliced by translucent rivers that reflex the sun.
Below the mountain you can enjoy a scenario both unexpected as unforgettable, formed by huge dunes of golden sand. Imagine the feeling of walking on the sand contemplating the sunset in the center of a landscape like this!
“Fervedouro”
The “Fervedouro” is a place of rare beauty where transparent blue water bubbles in a large pool. The name come from the water burbles as it looks like the water is boiling what in reality is the spring of an underground river. The water springs from clear sand and creates the phenomenon of upwelling, which makes it impossible for the most persistent swimmer to submerge. The constant upward movements of the water throw you out. In “Fervedouro” attraction you'll have fun and get to know the real feeling of lightness.
Mumbuca Village
In your tour through the Jalapão valley it is worth reserving time to visit a traditional village, Mumbuca, 35 km away from the city of Mateiros. It was in this place, formed in majority by slave descendants, that the much popular handcraft in golden grass emerged. Read more about golden grass handcraft in the next article.
Rafting at “Rio Novo”
One of the last drinking water rivers in the world, “Rio Novo” has crystalline appearance, making vivid the wilderness that surrounds it. There are two options for rafting in the river. The first is the long distances that take up to four days, where you get to experience high level difficulty waterfalls and make stops in small beaches of white sand. The second option, which is much faster, is the rafting in the lasts six kilometers. Rafting is common in the waters of “Rio Novo” River. But there is also place for other sports such as canoeing, rappelling and cross-buoy.
If you love nature and adventure you must visit “Jalapão” and this is how to get there. The starting point is “Palmas’ the “Tocantins” state capital and the last entirely planned Brazilian city. From Palmas, drive 64 kilometers on highway TO-050 to “Porto Nacional”, and then 116 kilometers on TO-255 to “Ponte Alta do Tocantins’, considered the entry of ‘Jalapão”. From this point on you can follow to the main attraction on dirt roads. The road requires at least one pickup truck (in the dry season) or a four-wheel drive. There is no infrastructure from “Ponte Alta”, so best bring food, camping equipment and spare fuel. Otherwise, people can buy from some tourist agencies a complete tourism package to “Jalapão” and they will take care of everything for you.
Know “Jalapão” is like to know the improbable and the impossible together. Impossible because, when you travel to dusty roads you don’t imagine that you will find as much water as clean as you find. It also seems unlikely to find rock formations as there is. Neither true dunes, with delicate and golden sand that looks like... gold dust.
Come to visit “Jalapão” if you want to have a lifetime adventure and don’t forget to buy a souvenir made from golden grass handcraft.
There is much more to see and visit. What are you waiting? Come to visit “Jalapão”.
This article has been sponsored by > AA Trade Company
and inside SL AA Trade Company, Cleary (128,128,0)
For more pictures and information see:
Portuguese blog
Flickr
Fallow me on twitter
Labels:
Anna Avalanche,
Jalapão,
Real Life,
Second Life,
Tocantins
Tuesday, October 13, 2009
Mr Selona aka Holli Vals
According to EdDereDdE Laval SL have had at 12PM SLT one fantastic music show at NAG with Mr Selona aka Holli Vals
With this recopies along with a healthy dose of Jimi Hendrix, John Frusciante, Pink Floyd, Jeff Buckley and other loosely related inspirations, Hoelli performs and writes in the singer songwriter tradition, although not a traditional one
chttp://slurl.com/secondlife/Rich%20Island/103/240/21
Below more about Holli Vals and his New Album
New Music From Iceland!
Holli Vals Music Presents:
Brand New Album From Icelandic Musician Holli Vals - "Somewhere, Just Not Here"
16 Songs In Several Styles Including Rock, Pop, Alternative, Experimental And Instrumental.
Holli Vals Music would like to welcome you to a listening party and have a chance of getting the whole album for a special introduction price
at this website:
http://www.myspace.com/hollivals
Since he got his first guitar at 15, Holli Vals has been composing his own music and some of his main influences are Jimi Hendrix, Pink Floyd, The Doors, Jeff Buckley, The Red Hot Chili Peppers and everybody else that have pushed the limits somehow.
"Somewhere, Just Not Here" is an album that sounds:
Exotic, Dreamy, Beautiful, Haunting, Alternative, Erotic, Soft, Hard & Experimental.
With this recopies along with a healthy dose of Jimi Hendrix, John Frusciante, Pink Floyd, Jeff Buckley and other loosely related inspirations, Hoelli performs and writes in the singer songwriter tradition, although not a traditional one
chttp://slurl.com/secondlife/Rich%20Island/103/240/21
Below more about Holli Vals and his New Album
New Music From Iceland!
Holli Vals Music Presents:
Brand New Album From Icelandic Musician Holli Vals - "Somewhere, Just Not Here"
16 Songs In Several Styles Including Rock, Pop, Alternative, Experimental And Instrumental.
Holli Vals Music would like to welcome you to a listening party and have a chance of getting the whole album for a special introduction price
at this website:
http://www.myspace.com/hollivals
Since he got his first guitar at 15, Holli Vals has been composing his own music and some of his main influences are Jimi Hendrix, Pink Floyd, The Doors, Jeff Buckley, The Red Hot Chili Peppers and everybody else that have pushed the limits somehow.
"Somewhere, Just Not Here" is an album that sounds:
Exotic, Dreamy, Beautiful, Haunting, Alternative, Erotic, Soft, Hard & Experimental.
BlackBarbie Bravin is the stunning Second Life Girl
The new Second Life Girl is the stunning BlackBarbie Bravin click here to go to the Second Life girl bog and see the sexy and spectacular pictures by the talent Gabrielle Sinatra.
Don’t miss this sweet girl!!!
If you are a photographer or a nice and hottest female girl contact Anna Avalanche in world. Anna and the Second Life Girl team will evaluate your pictures. Good photography will be publish in the Second Life Girl blog and maybe also on the Déjà vu web site.
Don’t miss this sweet girl!!!
If you are a photographer or a nice and hottest female girl contact Anna Avalanche in world. Anna and the Second Life Girl team will evaluate your pictures. Good photography will be publish in the Second Life Girl blog and maybe also on the Déjà vu web site.
Saturday, September 26, 2009
Second Life Fahion Week - SLFW
Second Life fashion show is an event that mixes fashion shows with music. Do not miss it!
Schedule events
Day 09/27 (Sunday) opening show with DJ Kromus (studio red)
Day 09/28 (MONDAY) - owners Show
Day 09/29 (TUESDAY) - AA Modeling - with singer Reis do Brasil
Day 09/30 (WEDNESDAY) - South
Day 10/01 (THURSDAY) - Magnum
Day 10/03 (FRIDAY) - WINNER (last show with the 3 finalists)
Day 10/04 (SATURDAY) – final show with DJ Kromus (studio Red)
All events start at 3PM SLT
Place: http://slurl.com/secondlife/Golden%20Business%20Area/121/96/22
Friday, September 25, 2009
Reis & Aldo Brizzi: Brazilian event for PEACE DAY 21st Sept 2009
Reis and Aldo Brizzi performance at TCA - Salvador Bahia - Brazil with live streaming in Second Life Brazilian event for "Peace in our lifetime" 2009
Friday, September 18, 2009
Global Peace Day Jam In Second Life
International Peace Day Concerts In Second Life!
DATE & TIME: Monday, 21-Sep-2009
PEACE SIM SLURL: http://slurl.com/secondlife/Aura/106/194/300
LONDON MUSIC URL: http://66.34.54.162:8000/
BLARNEY STONE SLURL: http://slurl.com/secondlife/Dublin/81/81/25
PEACE DAY WEB URL: http://www.peaceinourlifetime.org/peace_day_21st_sept_2009
Preparations are in the works for Second Life residents to party for
peace in aid of 'International Peace Day' on 21st September in tandem
with Real Life celebrations happening around the world. The Real Life
events span the globe from Hawaii to South Africa, Brazil to Amsterdam
tied together through one virtual reality in Second Life. This promises
to be a real global celebration of the one-day global cease fire!
In Second Life a Main Peace Stage has been prepared by Synthetyc Summer,
owner of Simplicity Island, and from 1am-10pm SLT the Main Peace Stage
will present videos, slide shows, live performances and stream the real
life events into Second Life from around the globe, including:
London – at the well known music hot spot, 'The Bedford', the live
concert is being streamed live on the internet and also in 'Second Life'
to The Blarney Stone (Best Irish Bar In Virtual Reality) and other
'Sims'. Musicians, including 'Steve Balsamo', a British singer and
songwriter, famous for his lead role in the London version of Jesus
Christ Superstar and lead vocalist of 'The Story's', will be singing for
Peace at the party along with 'Mike Lindup' of 'Level 42', 'Antonio
Forcione' and ‘Tony Moore’ (a popular real life and much-loved second
life music veteran).
California - to be held at Marin Brewing Co., Marin county's first
brewpub. Armin Winter and surprise guests to be announced – this is
California, you never know who might show up! For further information
please go to
http://www.marinbrewing.com/calendar/view_event.asp?CalendarID=10983 or
Contact red Velvet Media www.redvelvetmedia.com
Amsterdam - at Molly Malone’s Irish pub. Organised by Jootje
Mastenbroek-Dobber, aka JoJa Dhara (Voice 0,000,004,133) and Kees Draab
(Voice Number 0,000,004,135), aka Kaycee Drayman in Second Life, this
event will be presented at the border of Virtual Holland Business and
Virtual Rotterdam . Artists performing include some of the best-loved
Second Life artists such as Tim Anadyr, Aurora Metaluna, Yip Jannings,
Moon Spark and many more.
The Teatre Casto Alves in Brazil. Aldo Brizzi and Reis will perform in
San Paulo for a live audience, under the sponsorship of the Brazilian
Ministry of Culture, and the event will be simulcast into the NAG
virtual reality.
Additional stages have been enlisted to host simultaneous shows and
these can all be accessed from the Main Peace Stage on 21st September.
For example, the London event will be streamed to the Main Peace Stage
AND the best Irish Bar in Virtual Realty, The Blarney Stone. Other
stages are located at the NAG Art Gallery (Brazil event), Virtual
Holland (Dutch event) and d.c. al fine (South African event).
Tony Moore, Music Director at The Bedford in London hosting the live
event, states "I am honored that we are having a peace concert that will
be webcast to the world! The Bedford has always sought to champion the
best of performers and the most innovative of ways to reach appreciative
listeners!"
John Mahon, aka Ham Rambler in Second Life and Proprietor of The Blarney
Stone (Best Irish Bar In Virtual Reality!) adds, "This is an initiative
we are pleased to support fully. It is a chance to get together with
your friends and neighbors for a worthy cause and great music. Making it
available online lets the whole world participate!"
Rachel Riley (Voice 0,000,000,002) aka Inchino Melson (performer, Peace
In Our Lifetime partner and Second Life event organiser) in Second Life
adds, "The virtual reality of Second Life allows the organisers of the
global celebrations to tie events together in a single (albeit virtual)
location. The global events will be shared with thousands of people who
would otherwise not take part. I am thrilled that technology can bring
this unique day to people’s attention in such a fun and imaginative way."
These global celebrations have been organised by 'Peace In Our
Lifetime', a UK organisation inspired and founded by Actress and Peace
Pioneer 'Lynne Hazelden'. “The Global United Party For Peace', is a way
of bringing attention to Peace Day and thanking everyone on the ground
and in our lives who work towards peace every day,” said Ms Hazelden,
“Through this event, and 'Peace In Our Lifetime', we aim to unite all:
causes, people, cultures, nations, beliefs and non-beliefs.”
The aim of the celebration is to count one billion people around the
world who make a personal and conscious choice to stand together for
peace, freely and uniquely; and to unite all: causes, people, cultures,
nations, beliefs and non-beliefs' to one voice. This being achieved the
organisers website
(www.peaceinourlifetime.org) where they acknowledge and thank each
person who adds their voice to peace by providing them with a free
personalized certificate' and unique voice number.
The 'Global United Party For Peace' event is being held in support of
the excellent work of 'Peace One Day', founded by British Filmaker
'Jeremy Gilley'. In 1999, Jeremy launched the organisation to find a
starting point for peace, he succeeded and thanks to his hard work, the
United Nations made the 21st September an annual day of global ceasefire
and non-violence. On this day, in 2007, in Afghanistan, through the
efforts of 'Peace One Day', 1.4 million children were immunised for Polio.
On Peace Day 2009 around the world, people will be taking positive
action to promote peace, create ceasefires in war zones and organise
life-saving activities. In addition to the London 'Global United Party
For Peace', parties will also take place in Canada, Brazil, USA, South
Africa and Jerusalem. These parties have been organised by 'Peace In Our
Lifetime' in conjunction with a number of key partners, including 'Peace
Jam', a pioneering organisation who’s intention is to bring forth the
next generation of peacemakers. The Nobel Peace Laureates initiative
launched 'A Global Call to Action'; called 'A Billion Simple Acts of
Peace' and are working together with everyone to change the world.
“I am really looking forward to performing at 'Peace In Our Lifetimes'
London 'Global United Party For Peace' event,” said Steve Balsamo, “To
mark and celebrate a day when human beings lay down our weapons as a
conscious choice is important. I'm honoured to be communicating this
important message through music.”
If you are a Second Life citizen and want to access the Second Life
events, please use this SLURL on Monday 21st September to find signposts
to the event of your choice.
For further information about the Global Peace Jam in Second Life,
please contact:
Lady Krimmer, rvelvetmedia@gmail.com or visit redvelvet media -
www.redvelvetmedia.com for contact information
Inchino Melson @ inchino@btconnect.com
EdDereDdE Laval (tech support, Japan, parts of Hawaii & Brazil event),
egabriel@gmx.net or visit http://www.myspace.com/Edderedde_laval for info
DATE & TIME: Monday, 21-Sep-2009
PEACE SIM SLURL: http://slurl.com/secondlife/Aura/106/194/300
LONDON MUSIC URL: http://66.34.54.162:8000/
BLARNEY STONE SLURL: http://slurl.com/secondlife/Dublin/81/81/25
PEACE DAY WEB URL: http://www.peaceinourlifetime.org/peace_day_21st_sept_2009
Preparations are in the works for Second Life residents to party for
peace in aid of 'International Peace Day' on 21st September in tandem
with Real Life celebrations happening around the world. The Real Life
events span the globe from Hawaii to South Africa, Brazil to Amsterdam
tied together through one virtual reality in Second Life. This promises
to be a real global celebration of the one-day global cease fire!
In Second Life a Main Peace Stage has been prepared by Synthetyc Summer,
owner of Simplicity Island, and from 1am-10pm SLT the Main Peace Stage
will present videos, slide shows, live performances and stream the real
life events into Second Life from around the globe, including:
London – at the well known music hot spot, 'The Bedford', the live
concert is being streamed live on the internet and also in 'Second Life'
to The Blarney Stone (Best Irish Bar In Virtual Reality) and other
'Sims'. Musicians, including 'Steve Balsamo', a British singer and
songwriter, famous for his lead role in the London version of Jesus
Christ Superstar and lead vocalist of 'The Story's', will be singing for
Peace at the party along with 'Mike Lindup' of 'Level 42', 'Antonio
Forcione' and ‘Tony Moore’ (a popular real life and much-loved second
life music veteran).
California - to be held at Marin Brewing Co., Marin county's first
brewpub. Armin Winter and surprise guests to be announced – this is
California, you never know who might show up! For further information
please go to
http://www.marinbrewing.com/calendar/view_event.asp?CalendarID=10983 or
Contact red Velvet Media www.redvelvetmedia.com
Amsterdam - at Molly Malone’s Irish pub. Organised by Jootje
Mastenbroek-Dobber, aka JoJa Dhara (Voice 0,000,004,133) and Kees Draab
(Voice Number 0,000,004,135), aka Kaycee Drayman in Second Life, this
event will be presented at the border of Virtual Holland Business and
Virtual Rotterdam . Artists performing include some of the best-loved
Second Life artists such as Tim Anadyr, Aurora Metaluna, Yip Jannings,
Moon Spark and many more.
The Teatre Casto Alves in Brazil. Aldo Brizzi and Reis will perform in
San Paulo for a live audience, under the sponsorship of the Brazilian
Ministry of Culture, and the event will be simulcast into the NAG
virtual reality.
Additional stages have been enlisted to host simultaneous shows and
these can all be accessed from the Main Peace Stage on 21st September.
For example, the London event will be streamed to the Main Peace Stage
AND the best Irish Bar in Virtual Realty, The Blarney Stone. Other
stages are located at the NAG Art Gallery (Brazil event), Virtual
Holland (Dutch event) and d.c. al fine (South African event).
Tony Moore, Music Director at The Bedford in London hosting the live
event, states "I am honored that we are having a peace concert that will
be webcast to the world! The Bedford has always sought to champion the
best of performers and the most innovative of ways to reach appreciative
listeners!"
John Mahon, aka Ham Rambler in Second Life and Proprietor of The Blarney
Stone (Best Irish Bar In Virtual Reality!) adds, "This is an initiative
we are pleased to support fully. It is a chance to get together with
your friends and neighbors for a worthy cause and great music. Making it
available online lets the whole world participate!"
Rachel Riley (Voice 0,000,000,002) aka Inchino Melson (performer, Peace
In Our Lifetime partner and Second Life event organiser) in Second Life
adds, "The virtual reality of Second Life allows the organisers of the
global celebrations to tie events together in a single (albeit virtual)
location. The global events will be shared with thousands of people who
would otherwise not take part. I am thrilled that technology can bring
this unique day to people’s attention in such a fun and imaginative way."
These global celebrations have been organised by 'Peace In Our
Lifetime', a UK organisation inspired and founded by Actress and Peace
Pioneer 'Lynne Hazelden'. “The Global United Party For Peace', is a way
of bringing attention to Peace Day and thanking everyone on the ground
and in our lives who work towards peace every day,” said Ms Hazelden,
“Through this event, and 'Peace In Our Lifetime', we aim to unite all:
causes, people, cultures, nations, beliefs and non-beliefs.”
The aim of the celebration is to count one billion people around the
world who make a personal and conscious choice to stand together for
peace, freely and uniquely; and to unite all: causes, people, cultures,
nations, beliefs and non-beliefs' to one voice. This being achieved the
organisers website
(www.peaceinourlifetime.org) where they acknowledge and thank each
person who adds their voice to peace by providing them with a free
personalized certificate' and unique voice number.
The 'Global United Party For Peace' event is being held in support of
the excellent work of 'Peace One Day', founded by British Filmaker
'Jeremy Gilley'. In 1999, Jeremy launched the organisation to find a
starting point for peace, he succeeded and thanks to his hard work, the
United Nations made the 21st September an annual day of global ceasefire
and non-violence. On this day, in 2007, in Afghanistan, through the
efforts of 'Peace One Day', 1.4 million children were immunised for Polio.
On Peace Day 2009 around the world, people will be taking positive
action to promote peace, create ceasefires in war zones and organise
life-saving activities. In addition to the London 'Global United Party
For Peace', parties will also take place in Canada, Brazil, USA, South
Africa and Jerusalem. These parties have been organised by 'Peace In Our
Lifetime' in conjunction with a number of key partners, including 'Peace
Jam', a pioneering organisation who’s intention is to bring forth the
next generation of peacemakers. The Nobel Peace Laureates initiative
launched 'A Global Call to Action'; called 'A Billion Simple Acts of
Peace' and are working together with everyone to change the world.
“I am really looking forward to performing at 'Peace In Our Lifetimes'
London 'Global United Party For Peace' event,” said Steve Balsamo, “To
mark and celebrate a day when human beings lay down our weapons as a
conscious choice is important. I'm honoured to be communicating this
important message through music.”
If you are a Second Life citizen and want to access the Second Life
events, please use this SLURL on Monday 21st September to find signposts
to the event of your choice.
For further information about the Global Peace Jam in Second Life,
please contact:
Lady Krimmer, rvelvetmedia@gmail.com or visit redvelvet media -
www.redvelvetmedia.com for contact information
Inchino Melson @ inchino@btconnect.com
EdDereDdE Laval (tech support, Japan, parts of Hawaii & Brazil event),
egabriel@gmx.net or visit http://www.myspace.com/Edderedde_laval for info
Saturday, September 5, 2009
São Paulo Fashion Week Passion- Paixão
By Anna Avalanche, Gisa Miles and Luiz Speedwell
Photography credit for - Agencia Fotosite (http://www.agenciafotosite.com.br/)
This was our latest article publish at déjà vu Magazine. Touch here to read my new article
São Paulo Fashion Week (SPFW) is considered the most stylish Latin American fashion show. Held at Oscar Niemeyer's Bienal building in Ibirapuera Park, SPFW presented six days of showcasing the latest collections of 40 Brazilian brands. In its 27ª edition the theme was “Passion- Paixão”. It’s also the Year of France in Brazil, so tributes to the world's fashion capital were also exhibited.
For this article, because there are many brands and it is difficult to resume in a few words all designers’ trends, we choose the most relevant and the best photography that could represent the fashion trends for spring-summer 2009-2010. The idea is to present Déjà vu readers with concepts and different styles form real Life Brazilian designers showed at São Paulo Fashion Week. Hope you all enjoy our big effort to bring the best from more than forty designers and brands ideas. As you will see most of the designers got the inspiration from people, music, dancer, movie, technology and even architecture. They try to create and represent in clothes several concepts.
The Animale griffe showed strong colors and fabric technology, investing in a sexy woman. Pieces with cuttings and transparency, and gusset of latex, cover and discovered the body, like a game of seduction. The modeling came with a lot of technology. The fabric looks wrinkled and has cotton applied with resin that looks like greaseproof paper and fibers with thermo pigments, which change color with the body temperature. The architectural neck, clippings and overlaps appeared in almost all pieces even in the very short dresses. The mixture of fabrics with leather gave volumes and the suggestion of more strength and wild instinct woman.
We had also very romantic dresses from Lino Villaventura in opposite from Animale. Contrasting the lightness of butterfly women imposed by the presence of men hunters Lino gained the whole attention of audience. The designer showed dresses based on the twenties and were so light that seemed to make the models fly. Parts made of organza, crepe, silk tulle and gauze. The luxury look came from embroidered with Swarovski crystals and pearls. The skirts were lined with armed tulles at the knee, full of embroidery and transparencies.
In contrast André Lima collection presented fabulous colorful geometric prints with intercalations of colors like black and white that refers to psychedelic. His sumptuous short dresses, with neckline or with strapless, showed asymmetry and cuttings with many points in the bust which explore people sexy side, such as shoulders and legs almost entirely shown.
Samuel Cirnansck’s catwalk show was perfect! He showed the strong and attractive women image. Samuel was inspired in Cuban women of the 40s, especially in the society lady from Havana Aleida Averhoff de la Riva, which represents the powerful and independent woman. The stylist exaggerated the mixture with male clothes pieces marked in the shoulders; high waist colorful pantaloons, very charming organza party dresses and skirts with many layers of drapes and frills. To complete the look models wear bodice and small leather belts which marked the waist.
The trend Maria Garcia likes to travel in mysterious and imaginary places. It presented a collection inspired by a mix of Tim Burton and Tim Walker photography. The inspiration gained a fashion shape with boudoir dresses made from multiple layers of satin silk similar to a summer baby doll for outdoor use that guarantee freshness and sensual clothes with lightness due to the transparency of organza. The shorts made with silk were embroidered with spangle and plume detail.
The collections of Isabela Capeto are always inspired in cultural expressions. This time, Isabela inspired herself in the artistic work by Robert Rauschenberg. She reused fabrics. Some marked waist dresses with large belt and roses or flowers prints. Odalisque trousers combined with twinset jackets. There is a hint of recycling in models structured from braid Haco labels. Dresses and skirts have details such as back side ties. The silhouette is evasive - well marked neck band in different nuances and with some frill.
Like Isabela Capeto, Erika Ikezili immersed in the world of arts for an inspiration source. Like a clothe architect, Erika’s collection seems dancing in the catwalk shows with the delicacy of a ballerina. Her design was based in the dance of Sylvie Guillen, and the paintings of Edgar Degas, the French impressionist painter. The collection is delicate and feminine and receives the name Evidentia, which refers to a video dance by Sylvie. The looks are romantic and feminine with a delicate transparency and glossy shine on some pieces with knitting aspect. She also used frills in oppose to the heavier gabardine fabric giving a counterbalance to her collection.
Wilson Ranieri used the moulage technique in which an outfit is built directly on a mannequin. This enables the construction of large and free clothes pieces. One of the main elements in his collection is the knots on handkerchief, bandana and belts giving charm for the waist. He’s concept looks for a fluid shape showing the legs and back for an informal and bereft women but still elegant.
Sophisticated and heroic women create the fashion universe by Fausen Haten. For summer 2010 the designer resolved to back in Nudes and soft tones. But he still had some excess creating asymmetrical dresses and using metallic fringes, sparkles and many frills. The folds were used to create layers in the sleeves of jacket and frills, ties and fringes gave a broader dimension for his creations. Silver embroidered appear applied throughout the length of dresses, skirts and blouses giving a very nice look.
The Ellus brand brought to the catwalks the world of motorcycle. The designer Adriana Bozon created smooth and clear looks, giving emphasis, the whole time in the white. With a collection based in street wear segment, her suggestion for women is shorts and street wear trousers always accompanied by male style waistcoat and jackets. The main idea was joining tank top with big armhole and hips volume trousers that are tapering and becoming increasingly tight when it comes to the ankles with reverse cuffs.
Colcci Summer of 2010 also brought the street wear style, stripped and sensual. The collection looks like "detonated and tattered" in jeans with ravel cuffs, as in coats and knit, with large holes. According to stylist Jessica Lengyel, the inspiration came from a Beach Diary and also from 90s in California - USA. For her, female fashion comes with very short shorts, dresses with fluted cuffs, “évasé” cutting which brings the idea of movement and shorts or low-rise jeans showing the belly button. Of course we can’t forget that Gisele Bündchen is Colcci exclusive catwalk model for the SPFW and she was there beautiful as always.
The stylist Priscilla Darolt got inspiration in an Iranian movie to her summer 2010 trends based on flowers model shape. Seeking the simplicity of everyday life as the most important and inspired by the movie's filmmaker Majid Majidi, “The Color of Paradise". Her inspirational idea speech of the day to day life in a poetic and practical way suggesting short dresses with fluted effects which better shape that show the female silhouette.
For the brand UMA and Raquel Davidowicz the summer 2010 is basically a volume study. In terms of colors and feelings she goes from the delicate to lugubrious as a transition from the dry and dark South American winter to the color clean and light summer. The gowns were above the knee with geometric neck and sometimes having purposeful hips with sides’ drapes or kind of moorings lashing. Holes and tissue less appear to balance the amount of fabric as well as the belts which hold the fine movement blouses. Her neckline and straps dresses also gave more visual lightness leaving everything sexier. Rachel was inspired in the geometry of concretism sculptor José de Oliveira Macaparana to play with lines and circles, both in prints and in forms. There is also a subtle presence in futuristic application of silks resins, metal and silicon wire.
If you liked these clothes you might find one next to you. But if you don’t find, maybe we can help you get one. Anyway just having a fashion idea on the Brazilian next summer trends may inspire you. Have fun!
This article has been sponsored by AA Trade Company, Cleary (128,128,0)
For more pictures and information see:
Portuguese blog
Flickr
Fallow me on twitter
Photography credit for - Agencia Fotosite (http://www.agenciafotosite.com.br/)
This was our latest article publish at déjà vu Magazine. Touch here to read my new article
São Paulo Fashion Week (SPFW) is considered the most stylish Latin American fashion show. Held at Oscar Niemeyer's Bienal building in Ibirapuera Park, SPFW presented six days of showcasing the latest collections of 40 Brazilian brands. In its 27ª edition the theme was “Passion- Paixão”. It’s also the Year of France in Brazil, so tributes to the world's fashion capital were also exhibited.
For this article, because there are many brands and it is difficult to resume in a few words all designers’ trends, we choose the most relevant and the best photography that could represent the fashion trends for spring-summer 2009-2010. The idea is to present Déjà vu readers with concepts and different styles form real Life Brazilian designers showed at São Paulo Fashion Week. Hope you all enjoy our big effort to bring the best from more than forty designers and brands ideas. As you will see most of the designers got the inspiration from people, music, dancer, movie, technology and even architecture. They try to create and represent in clothes several concepts.
The Animale griffe showed strong colors and fabric technology, investing in a sexy woman. Pieces with cuttings and transparency, and gusset of latex, cover and discovered the body, like a game of seduction. The modeling came with a lot of technology. The fabric looks wrinkled and has cotton applied with resin that looks like greaseproof paper and fibers with thermo pigments, which change color with the body temperature. The architectural neck, clippings and overlaps appeared in almost all pieces even in the very short dresses. The mixture of fabrics with leather gave volumes and the suggestion of more strength and wild instinct woman.
We had also very romantic dresses from Lino Villaventura in opposite from Animale. Contrasting the lightness of butterfly women imposed by the presence of men hunters Lino gained the whole attention of audience. The designer showed dresses based on the twenties and were so light that seemed to make the models fly. Parts made of organza, crepe, silk tulle and gauze. The luxury look came from embroidered with Swarovski crystals and pearls. The skirts were lined with armed tulles at the knee, full of embroidery and transparencies.
In contrast André Lima collection presented fabulous colorful geometric prints with intercalations of colors like black and white that refers to psychedelic. His sumptuous short dresses, with neckline or with strapless, showed asymmetry and cuttings with many points in the bust which explore people sexy side, such as shoulders and legs almost entirely shown.
Samuel Cirnansck’s catwalk show was perfect! He showed the strong and attractive women image. Samuel was inspired in Cuban women of the 40s, especially in the society lady from Havana Aleida Averhoff de la Riva, which represents the powerful and independent woman. The stylist exaggerated the mixture with male clothes pieces marked in the shoulders; high waist colorful pantaloons, very charming organza party dresses and skirts with many layers of drapes and frills. To complete the look models wear bodice and small leather belts which marked the waist.
The trend Maria Garcia likes to travel in mysterious and imaginary places. It presented a collection inspired by a mix of Tim Burton and Tim Walker photography. The inspiration gained a fashion shape with boudoir dresses made from multiple layers of satin silk similar to a summer baby doll for outdoor use that guarantee freshness and sensual clothes with lightness due to the transparency of organza. The shorts made with silk were embroidered with spangle and plume detail.
The collections of Isabela Capeto are always inspired in cultural expressions. This time, Isabela inspired herself in the artistic work by Robert Rauschenberg. She reused fabrics. Some marked waist dresses with large belt and roses or flowers prints. Odalisque trousers combined with twinset jackets. There is a hint of recycling in models structured from braid Haco labels. Dresses and skirts have details such as back side ties. The silhouette is evasive - well marked neck band in different nuances and with some frill.
Like Isabela Capeto, Erika Ikezili immersed in the world of arts for an inspiration source. Like a clothe architect, Erika’s collection seems dancing in the catwalk shows with the delicacy of a ballerina. Her design was based in the dance of Sylvie Guillen, and the paintings of Edgar Degas, the French impressionist painter. The collection is delicate and feminine and receives the name Evidentia, which refers to a video dance by Sylvie. The looks are romantic and feminine with a delicate transparency and glossy shine on some pieces with knitting aspect. She also used frills in oppose to the heavier gabardine fabric giving a counterbalance to her collection.
Wilson Ranieri used the moulage technique in which an outfit is built directly on a mannequin. This enables the construction of large and free clothes pieces. One of the main elements in his collection is the knots on handkerchief, bandana and belts giving charm for the waist. He’s concept looks for a fluid shape showing the legs and back for an informal and bereft women but still elegant.
Sophisticated and heroic women create the fashion universe by Fausen Haten. For summer 2010 the designer resolved to back in Nudes and soft tones. But he still had some excess creating asymmetrical dresses and using metallic fringes, sparkles and many frills. The folds were used to create layers in the sleeves of jacket and frills, ties and fringes gave a broader dimension for his creations. Silver embroidered appear applied throughout the length of dresses, skirts and blouses giving a very nice look.
The Ellus brand brought to the catwalks the world of motorcycle. The designer Adriana Bozon created smooth and clear looks, giving emphasis, the whole time in the white. With a collection based in street wear segment, her suggestion for women is shorts and street wear trousers always accompanied by male style waistcoat and jackets. The main idea was joining tank top with big armhole and hips volume trousers that are tapering and becoming increasingly tight when it comes to the ankles with reverse cuffs.
Colcci Summer of 2010 also brought the street wear style, stripped and sensual. The collection looks like "detonated and tattered" in jeans with ravel cuffs, as in coats and knit, with large holes. According to stylist Jessica Lengyel, the inspiration came from a Beach Diary and also from 90s in California - USA. For her, female fashion comes with very short shorts, dresses with fluted cuffs, “évasé” cutting which brings the idea of movement and shorts or low-rise jeans showing the belly button. Of course we can’t forget that Gisele Bündchen is Colcci exclusive catwalk model for the SPFW and she was there beautiful as always.
The stylist Priscilla Darolt got inspiration in an Iranian movie to her summer 2010 trends based on flowers model shape. Seeking the simplicity of everyday life as the most important and inspired by the movie's filmmaker Majid Majidi, “The Color of Paradise". Her inspirational idea speech of the day to day life in a poetic and practical way suggesting short dresses with fluted effects which better shape that show the female silhouette.
For the brand UMA and Raquel Davidowicz the summer 2010 is basically a volume study. In terms of colors and feelings she goes from the delicate to lugubrious as a transition from the dry and dark South American winter to the color clean and light summer. The gowns were above the knee with geometric neck and sometimes having purposeful hips with sides’ drapes or kind of moorings lashing. Holes and tissue less appear to balance the amount of fabric as well as the belts which hold the fine movement blouses. Her neckline and straps dresses also gave more visual lightness leaving everything sexier. Rachel was inspired in the geometry of concretism sculptor José de Oliveira Macaparana to play with lines and circles, both in prints and in forms. There is also a subtle presence in futuristic application of silks resins, metal and silicon wire.
If you liked these clothes you might find one next to you. But if you don’t find, maybe we can help you get one. Anyway just having a fashion idea on the Brazilian next summer trends may inspire you. Have fun!
This article has been sponsored by AA Trade Company, Cleary (128,128,0)
For more pictures and information see:
Portuguese blog
Flickr
Fallow me on twitter
Friday, August 14, 2009
Linden Lab announces the end of piracy inside SL
There comes good news, I hope, for SL. Below is a clipping of the Linden Lab recently post on the measures taken to end the piracy in SL. Touch here to read the original post
Improvements to Our Intellectual Property Complaint Process
In the past year, we've committed additional staff and resources to our intellectual property complaint process, which many Residents know as our DMCA process (meaning the Digital Millennium Copyright Act).
The complaint process facilitates cooperation between Linden Lab and intellectual property owners. If owners identify particular uses of their content that they believe to infringe, they may send us a notification requesting removal of the uses.
In cases of severe or repeat infringement, we terminate the accounts of the infringer.
In response to Resident feedback about the time and effort involved in submitting notifications to us, we've been developing an improved process. In the not-too-distant future, intellectual property owners will be able to submit complaints to us electronically through an online form. The form will make it easier for intellectual property owners to submit complaints, and it will help us expedite their processing.
With the online form, intellectual property owners will be able to request that we search for and remove all copies of an identified item created by a particular Resident. Resident content creators have asked us for this capability, and we are working hard at developing tools to provide it. This is one of the most technologically complicated tasks we've ever undertaken because the tools must identify the content at issue in the complaint, search for instances of it inworld and in inventories, notify those with copies of it of the intellectual property complaint submitted, remove or disable access to those instances, and in the event of a copyright counter-notification, restore access to the content specified in the counter-notification.
We're excited about the progress made so far, and we're dedicated to making these tools a success, but as always with cutting-edge technologies, there's no guarantee that these tools will work for all situations or complaints. However, we are committed to developing sustainable and scalable solutions that empower content creators to better protect their intellectual property.
We expect to launch our improved intellectual property complaint process and tools later this year. As we get closer to launch, we will have additional information for you. We welcome your feedback and thoughts in the forums, which we will be reviewing and responding to as we can.
New Features for Content Licensing
As we move towards a future where virtual worlds are interoperable, Second Life needs new features to help Resident content creators better indicate how they allow their content to be used.
Second Life has technological restrictions known as the “permissions system” that can be set to impose certain limits on how content can be used within Second Life. However, the permissions system was never intended for and does not grant any legal permission to use content outside of Second Life. Furthermore, content creators may want more flexibility to allow their content to be used in ways that the permissions system does not readily accommodate, for example, the ability to permit non-commercial distribution but prohibit resale. To better indicate their legal permissions, some Residents currently post license terms in their inworld stores or in notecards distributed with their content.
As we develop our stand-alone, behind-the-firewall Second Life solution, we're aware of the opportunity it presents for talented and entrepreneurial content creators to reach more customers in a broad inter-connected 3D marketplace. To help facilitate this marketplace, we are developing the ability to attach “sticky licenses” to content sold to enterprise customers running a stand-alone version of Second Life. Content with these “sticky licenses” will have additional metadata such that the license information can “stick” to the content as it is distributed to the enterprise customer's server, and users of the server solution can review the license terms through the Second Life viewer.
Expect further announcements from us on our marketplace plans later this year. In the meanwhile, please comment in the forums on the licensing terms you'd like to see as well as any other thoughts you have.
Standard Industry Practices for Copying Tools
The flip side of indicating how content can be used is respecting the terms that have been indicated in licenses and under intellectual property law. This is where copying tools come into play. Recently Residents have asked us for our thoughts on tools that facilitate the copying of content from the Second Life virtual world. We believe that standard industry practices must be developed for copying tools to protect against intellectual property infringement.
As we've said before, copying tools do have legitimate uses. For example, intellectual property owners may wish to back up their own content or copy it from our hosted Second Life virtual world to a stand-alone, behind-the-firewall Second Life solution. However, copying tools can also facilitate infringement, and the devil is in the details.
To those developing copying tools, we urge the simultaneous development of standard industry practices that protect against intellectual property infringement. For example, consider the following standard practices for tools copying content from Second Life:
1. Check that the user of the tool is the Second Life “creator” of the content;
2. Do not facilitate the export of an entire Second Life inventory; and
3. Preserve the Second Life “creator” name and information that the content was originally created in the Second Life virtual world.
As we've discussed above, the Second Life “permissions system” does not grant any legal permission to use content outside of Second Life. Even content that is “full permissions” may only be used within Second Life absent a specific license agreement from the intellectual property owner(s) authorizing the content's use outside of Second Life. Thus, a check that the user is the Second Life “creator” of the content helps protect intellectual property because the “creator” is potentially the intellectual property owner of the content, while a user who is merely the Second Life “owner” of the content is not likely to have permission to use the content outside of Second Life.
A check against exporting an entire Second Life inventory helps protect intellectual property because most of us are not the intellectual property owners of all content in our inventory, but rather simply the Second Life “owners” of that content, meaning we only have permission to use it within Second Life.
Finally, preserving the “creator” name in content copied from Second Life as well as information that Second Life was the virtual world in which the content was originally created helps ensure attribution for content creators. It also potentially helps them identify and take steps to remedy content improperly copied to other virtual worlds.
We don't profess to have all the answers, but we believe in the wisdom of the community to develop sensible standard practices. We also believe that ultimately licensing solutions must be developed to allow content creators to better indicate their intentions regarding use of their intellectual property outside of Second Life, and copying tools must work with these licensing solutions to help protect against intellectual property infringement.
We are paying close attention to the issues around copying of content from the Second Life world. The advent of copying tools that allow mass copying of content for use outside of Second Life is of great concern to Linden Lab, as it is to you. In the paragraphs above, we have recommended several actions that developers of these tools can take to protect against intellectual property infringement. It is very important that standard industry practices are developed and implemented in copying tools, and we are reaching out to copying tool developers to discuss this further.
Intellectual property infringement is a serious matter, and we trust that those developing copying tools will view it that way. The penalties for copyright infringement under U.S. law include damages in amounts up to $30,000.00 USD per work and in cases of willful infringement up to $150,000.00 USD per work.
While we hope that cooler heads will prevail, and that copying tool developers will work in conjunction with the community on sensible industry standards for intellectual property protection, we will also act as necessary to protect the Second Life virtual world that our community has worked so hard to create. We will take a range of actions depending on the specific threat to our world or community. As we have said in the past, the use of CopyBot or similar copying tools to infringe others' intellectual property is a violation of our Terms of Service and may result in suspension or banning of infringers' Second Life accounts, including any alternate accounts. In the face of greater threats, our actions will be bolder. If we face a situation in which users or developers of copying tools are engaged in or inducing wide-spread infringement, we reserve our right to pursue necessary means to stop this activity, including technological blocking measures as well as legal action to protect against unauthorized use of Second Life.
Let's take proactive steps now and develop appropriate practices to avoid any situation like those described above. We encourage you to weigh in on this subject in the forums and propose standard practices and solutions for copying tools. We are looking for thoughtful ways to balance the tools' usefulness for intellectual property owners against the potentially bad purposes that they may be put to. We will be listening, watching, and reaching out to members of the community.
A Content Seller Program for Better Content Purchasing Experiences
As our community grows, Second Life needs a content seller program to help the community trade content safely and trust one another. By “content seller program,” we mean a program that sellers may participate in if they meet certain eligibility standards intended to show a level of trustworthiness and quality of content. For example, we currently offer the Gold Solution Provider Program for Solution Providers with a demonstrated track record of successful Second Life projects and client satisfaction.
At some point we will offer a program specific to content sellers with criteria devised to indicate a level of aptitude in Second Life content transactions. Sellers' participation in the program will then be publicly indicated to potential buyers.
A seller program benefits both content buyers and sellers alike because it helps provide greater transparency in the content purchasing experience. Many Resident content sellers have built successful brands and reputations within Second Life, but this may not be readily apparent to buyers when they are shopping for or purchasing content. Giving buyers more information about sellers not only helps protect buyers against the inadvertent purchase of potentially infringing content, it helps keep Second Life a safe, well-lit place to trade in virtual content. By encouraging open, honest, and accountable content transactions, a seller program helps attract more content buyers and consequently helps create more opportunities for content sellers.
We are starting the process of planning a content seller program, and we would like your input on possible program criteria. At a minimum, participation in the program will require that the selling Resident:
1. have identity and payment information on file with Linden Lab;
2. be in good standing and not have been suspended for any violation of the Second Life Terms of Service;
3. meet a minimum threshold for content transactions; and
4. affirm that all necessary intellectual property rights and licenses have been obtained for all content that the Resident has for sale.
Join the discussion in the forums and tell us what other criteria you believe should be in a content seller program. We are in the early stages of planning such a program, and we would like your feedback on possible criteria in advance of our planning and implementation.
Improved Policies and Educational Outreach To Promote Awareness of Intellectual Property
We are committed to clarifying and updating our policies to promote awareness of intellectual property and protect against infringement. We believe that informative and educational policies often help people do the right thing.
We have provided general background information on the Second Life Wiki about intellectual property, including copyright, trademark, trade dress, and the celebrity right of publicity.
In the near future, we will be updating the Listing Guidelines for the Xstreet SL marketplace to help clarify permissible uses of brand names and branded items in listings. It has always been the firm policy of Second Life and the Xstreet SL marketplace that Residents may not infringe others' intellectual property. The goal of the updated Listing Guidelines is to provide clear guidance on listing practices that are not allowed because they can be misleading and can lead to intellectual property infringement. When we launch the updated Listing Guidelines, Residents will have thirty days to make any necessary adjustments to their listings and content to bring them into compliance. We will have more information for you on this shortly.
We will also be updating some of our existing “help” material on our policies to help clarify the significance of the permissions system and issues around copying content outside of Second Life. We expect that over time we will build a library of “help” material on intellectual property, including useful tips and resources and possibly a video tutorial from Torley Linden on the subject.
Improvements to Our Intellectual Property Complaint Process
In the past year, we've committed additional staff and resources to our intellectual property complaint process, which many Residents know as our DMCA process (meaning the Digital Millennium Copyright Act).
The complaint process facilitates cooperation between Linden Lab and intellectual property owners. If owners identify particular uses of their content that they believe to infringe, they may send us a notification requesting removal of the uses.
In cases of severe or repeat infringement, we terminate the accounts of the infringer.
In response to Resident feedback about the time and effort involved in submitting notifications to us, we've been developing an improved process. In the not-too-distant future, intellectual property owners will be able to submit complaints to us electronically through an online form. The form will make it easier for intellectual property owners to submit complaints, and it will help us expedite their processing.
With the online form, intellectual property owners will be able to request that we search for and remove all copies of an identified item created by a particular Resident. Resident content creators have asked us for this capability, and we are working hard at developing tools to provide it. This is one of the most technologically complicated tasks we've ever undertaken because the tools must identify the content at issue in the complaint, search for instances of it inworld and in inventories, notify those with copies of it of the intellectual property complaint submitted, remove or disable access to those instances, and in the event of a copyright counter-notification, restore access to the content specified in the counter-notification.
We're excited about the progress made so far, and we're dedicated to making these tools a success, but as always with cutting-edge technologies, there's no guarantee that these tools will work for all situations or complaints. However, we are committed to developing sustainable and scalable solutions that empower content creators to better protect their intellectual property.
We expect to launch our improved intellectual property complaint process and tools later this year. As we get closer to launch, we will have additional information for you. We welcome your feedback and thoughts in the forums, which we will be reviewing and responding to as we can.
New Features for Content Licensing
As we move towards a future where virtual worlds are interoperable, Second Life needs new features to help Resident content creators better indicate how they allow their content to be used.
Second Life has technological restrictions known as the “permissions system” that can be set to impose certain limits on how content can be used within Second Life. However, the permissions system was never intended for and does not grant any legal permission to use content outside of Second Life. Furthermore, content creators may want more flexibility to allow their content to be used in ways that the permissions system does not readily accommodate, for example, the ability to permit non-commercial distribution but prohibit resale. To better indicate their legal permissions, some Residents currently post license terms in their inworld stores or in notecards distributed with their content.
As we develop our stand-alone, behind-the-firewall Second Life solution, we're aware of the opportunity it presents for talented and entrepreneurial content creators to reach more customers in a broad inter-connected 3D marketplace. To help facilitate this marketplace, we are developing the ability to attach “sticky licenses” to content sold to enterprise customers running a stand-alone version of Second Life. Content with these “sticky licenses” will have additional metadata such that the license information can “stick” to the content as it is distributed to the enterprise customer's server, and users of the server solution can review the license terms through the Second Life viewer.
Expect further announcements from us on our marketplace plans later this year. In the meanwhile, please comment in the forums on the licensing terms you'd like to see as well as any other thoughts you have.
Standard Industry Practices for Copying Tools
The flip side of indicating how content can be used is respecting the terms that have been indicated in licenses and under intellectual property law. This is where copying tools come into play. Recently Residents have asked us for our thoughts on tools that facilitate the copying of content from the Second Life virtual world. We believe that standard industry practices must be developed for copying tools to protect against intellectual property infringement.
As we've said before, copying tools do have legitimate uses. For example, intellectual property owners may wish to back up their own content or copy it from our hosted Second Life virtual world to a stand-alone, behind-the-firewall Second Life solution. However, copying tools can also facilitate infringement, and the devil is in the details.
To those developing copying tools, we urge the simultaneous development of standard industry practices that protect against intellectual property infringement. For example, consider the following standard practices for tools copying content from Second Life:
1. Check that the user of the tool is the Second Life “creator” of the content;
2. Do not facilitate the export of an entire Second Life inventory; and
3. Preserve the Second Life “creator” name and information that the content was originally created in the Second Life virtual world.
As we've discussed above, the Second Life “permissions system” does not grant any legal permission to use content outside of Second Life. Even content that is “full permissions” may only be used within Second Life absent a specific license agreement from the intellectual property owner(s) authorizing the content's use outside of Second Life. Thus, a check that the user is the Second Life “creator” of the content helps protect intellectual property because the “creator” is potentially the intellectual property owner of the content, while a user who is merely the Second Life “owner” of the content is not likely to have permission to use the content outside of Second Life.
A check against exporting an entire Second Life inventory helps protect intellectual property because most of us are not the intellectual property owners of all content in our inventory, but rather simply the Second Life “owners” of that content, meaning we only have permission to use it within Second Life.
Finally, preserving the “creator” name in content copied from Second Life as well as information that Second Life was the virtual world in which the content was originally created helps ensure attribution for content creators. It also potentially helps them identify and take steps to remedy content improperly copied to other virtual worlds.
We don't profess to have all the answers, but we believe in the wisdom of the community to develop sensible standard practices. We also believe that ultimately licensing solutions must be developed to allow content creators to better indicate their intentions regarding use of their intellectual property outside of Second Life, and copying tools must work with these licensing solutions to help protect against intellectual property infringement.
We are paying close attention to the issues around copying of content from the Second Life world. The advent of copying tools that allow mass copying of content for use outside of Second Life is of great concern to Linden Lab, as it is to you. In the paragraphs above, we have recommended several actions that developers of these tools can take to protect against intellectual property infringement. It is very important that standard industry practices are developed and implemented in copying tools, and we are reaching out to copying tool developers to discuss this further.
Intellectual property infringement is a serious matter, and we trust that those developing copying tools will view it that way. The penalties for copyright infringement under U.S. law include damages in amounts up to $30,000.00 USD per work and in cases of willful infringement up to $150,000.00 USD per work.
While we hope that cooler heads will prevail, and that copying tool developers will work in conjunction with the community on sensible industry standards for intellectual property protection, we will also act as necessary to protect the Second Life virtual world that our community has worked so hard to create. We will take a range of actions depending on the specific threat to our world or community. As we have said in the past, the use of CopyBot or similar copying tools to infringe others' intellectual property is a violation of our Terms of Service and may result in suspension or banning of infringers' Second Life accounts, including any alternate accounts. In the face of greater threats, our actions will be bolder. If we face a situation in which users or developers of copying tools are engaged in or inducing wide-spread infringement, we reserve our right to pursue necessary means to stop this activity, including technological blocking measures as well as legal action to protect against unauthorized use of Second Life.
Let's take proactive steps now and develop appropriate practices to avoid any situation like those described above. We encourage you to weigh in on this subject in the forums and propose standard practices and solutions for copying tools. We are looking for thoughtful ways to balance the tools' usefulness for intellectual property owners against the potentially bad purposes that they may be put to. We will be listening, watching, and reaching out to members of the community.
A Content Seller Program for Better Content Purchasing Experiences
As our community grows, Second Life needs a content seller program to help the community trade content safely and trust one another. By “content seller program,” we mean a program that sellers may participate in if they meet certain eligibility standards intended to show a level of trustworthiness and quality of content. For example, we currently offer the Gold Solution Provider Program for Solution Providers with a demonstrated track record of successful Second Life projects and client satisfaction.
At some point we will offer a program specific to content sellers with criteria devised to indicate a level of aptitude in Second Life content transactions. Sellers' participation in the program will then be publicly indicated to potential buyers.
A seller program benefits both content buyers and sellers alike because it helps provide greater transparency in the content purchasing experience. Many Resident content sellers have built successful brands and reputations within Second Life, but this may not be readily apparent to buyers when they are shopping for or purchasing content. Giving buyers more information about sellers not only helps protect buyers against the inadvertent purchase of potentially infringing content, it helps keep Second Life a safe, well-lit place to trade in virtual content. By encouraging open, honest, and accountable content transactions, a seller program helps attract more content buyers and consequently helps create more opportunities for content sellers.
We are starting the process of planning a content seller program, and we would like your input on possible program criteria. At a minimum, participation in the program will require that the selling Resident:
1. have identity and payment information on file with Linden Lab;
2. be in good standing and not have been suspended for any violation of the Second Life Terms of Service;
3. meet a minimum threshold for content transactions; and
4. affirm that all necessary intellectual property rights and licenses have been obtained for all content that the Resident has for sale.
Join the discussion in the forums and tell us what other criteria you believe should be in a content seller program. We are in the early stages of planning such a program, and we would like your feedback on possible criteria in advance of our planning and implementation.
Improved Policies and Educational Outreach To Promote Awareness of Intellectual Property
We are committed to clarifying and updating our policies to promote awareness of intellectual property and protect against infringement. We believe that informative and educational policies often help people do the right thing.
We have provided general background information on the Second Life Wiki about intellectual property, including copyright, trademark, trade dress, and the celebrity right of publicity.
In the near future, we will be updating the Listing Guidelines for the Xstreet SL marketplace to help clarify permissible uses of brand names and branded items in listings. It has always been the firm policy of Second Life and the Xstreet SL marketplace that Residents may not infringe others' intellectual property. The goal of the updated Listing Guidelines is to provide clear guidance on listing practices that are not allowed because they can be misleading and can lead to intellectual property infringement. When we launch the updated Listing Guidelines, Residents will have thirty days to make any necessary adjustments to their listings and content to bring them into compliance. We will have more information for you on this shortly.
We will also be updating some of our existing “help” material on our policies to help clarify the significance of the permissions system and issues around copying content outside of Second Life. We expect that over time we will build a library of “help” material on intellectual property, including useful tips and resources and possibly a video tutorial from Torley Linden on the subject.
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Thursday, August 13, 2009
Second Life makes money while Twiter makes the noise
The article below was wrote by Victor Keegan and published at The Guardian .
Virtual worlds are getting a second life
We haven't heard much recently about so-called virtual worlds such as Second Life, in which you move around with your own avatar. Critics must be hoping they have disappeared up their own ether. Actually, they are booming. The consultancy kzero.co.uk reports that membership of virtual worlds grew by 39% in the second quarter of 2009 to an estimated 579 million. Not all these members are active but I can't think of anything, anywhere, that has grown so fast in the recession this side of Goldman Sachs bonuses.
There's another curious thing: Facebook and Twitter are lauded to the skies, but neither has found a way to make money – whereas virtual worlds such as World of Warcraft, Entropia Universe, Habbo Hotel, Club Penguin and Second Life are all profitable because their business models are based on the digital elixir of subscriptions and micropayments, a formula that other websites, including newspapers, would die for. Twitter makes the noise, Second Life makes the money.
If you think virtual worlds are a passing fad, look at the figures. Almost all of the 39% growth came from children. Girls used to grow up with their dolls; now they are growing up with their avatars. This goes largely unreported because the users don't read newspapers, but as Kzero reports, poptropica.com – aimed at five- to 10-year-olds – has 76 million registered users. If you move up to 10- to 15-year-olds, users rival the populations of countries – led by Habbo (135 million), Neopets (54 million), Star Dolls (34 million) and Club Penguin (28 million). It starts tailing off among 15- to 25-year-olds – apart from Poptropica (35 million) – but it underlines the likelihood that as youngsters get older they will be looking for more sophisticated outlets and for ways to link existing social networks such as Facebook or MySpace to more immersive virtual worlds. The telephone was a one-to-one experience; email linked friends and colleagues; Facebook extended this to friends of friends but virtual worlds offer – as Twitter does in a more constrained context – the opportunity to link with anyone on the planet sharing similar interests.
Second Life, once the posterboy of virtual worlds, is consolidating as it tries to make the experience easier and less crash-prone while moving adult content to a separate zone. Only a small fraction of its 19 million registered users are active, but it is still the creative laboratory of the genre. Corporations find it useful for holding international meetings or to recruit staff and educationalists are doing lots of interesting things including language teaching. But Second Life may not end up as the preferred platform as new business models take advantage of the rapidly improving technological developments elsewhere.
In order to get a more streamlined experience, most of the new virtual worlds don't allow users to make their own content. Twinity, which has just raised €4.5m in new funding, has a virtual version of Berlin and Singapore (with London still in the pipeline): you buy existing apartments or rent shops but can't build yourself. Bluemarsonline.com – still in testing mode – promises much better graphics and more realistic avatars at the expense of not allowing members (as opposed to developers) to create their own content.
One problem of virtual worlds is that you can't go from one to another. But evolver.com enables users to move creations across worlds and OpenSimulator lets you create a virtual world on the hard drive of your own computer, linking to other compatible ones, such as Second Life, if you choose. With technology moving so fast and a whole generation growing up for whom having an avatar is second nature, virtual worlds have nowhere to go but up. Only they won't be virtual worlds – just a part of normal life.
Virtual worlds are getting a second life
We haven't heard much recently about so-called virtual worlds such as Second Life, in which you move around with your own avatar. Critics must be hoping they have disappeared up their own ether. Actually, they are booming. The consultancy kzero.co.uk reports that membership of virtual worlds grew by 39% in the second quarter of 2009 to an estimated 579 million. Not all these members are active but I can't think of anything, anywhere, that has grown so fast in the recession this side of Goldman Sachs bonuses.
There's another curious thing: Facebook and Twitter are lauded to the skies, but neither has found a way to make money – whereas virtual worlds such as World of Warcraft, Entropia Universe, Habbo Hotel, Club Penguin and Second Life are all profitable because their business models are based on the digital elixir of subscriptions and micropayments, a formula that other websites, including newspapers, would die for. Twitter makes the noise, Second Life makes the money.
If you think virtual worlds are a passing fad, look at the figures. Almost all of the 39% growth came from children. Girls used to grow up with their dolls; now they are growing up with their avatars. This goes largely unreported because the users don't read newspapers, but as Kzero reports, poptropica.com – aimed at five- to 10-year-olds – has 76 million registered users. If you move up to 10- to 15-year-olds, users rival the populations of countries – led by Habbo (135 million), Neopets (54 million), Star Dolls (34 million) and Club Penguin (28 million). It starts tailing off among 15- to 25-year-olds – apart from Poptropica (35 million) – but it underlines the likelihood that as youngsters get older they will be looking for more sophisticated outlets and for ways to link existing social networks such as Facebook or MySpace to more immersive virtual worlds. The telephone was a one-to-one experience; email linked friends and colleagues; Facebook extended this to friends of friends but virtual worlds offer – as Twitter does in a more constrained context – the opportunity to link with anyone on the planet sharing similar interests.
Second Life, once the posterboy of virtual worlds, is consolidating as it tries to make the experience easier and less crash-prone while moving adult content to a separate zone. Only a small fraction of its 19 million registered users are active, but it is still the creative laboratory of the genre. Corporations find it useful for holding international meetings or to recruit staff and educationalists are doing lots of interesting things including language teaching. But Second Life may not end up as the preferred platform as new business models take advantage of the rapidly improving technological developments elsewhere.
In order to get a more streamlined experience, most of the new virtual worlds don't allow users to make their own content. Twinity, which has just raised €4.5m in new funding, has a virtual version of Berlin and Singapore (with London still in the pipeline): you buy existing apartments or rent shops but can't build yourself. Bluemarsonline.com – still in testing mode – promises much better graphics and more realistic avatars at the expense of not allowing members (as opposed to developers) to create their own content.
One problem of virtual worlds is that you can't go from one to another. But evolver.com enables users to move creations across worlds and OpenSimulator lets you create a virtual world on the hard drive of your own computer, linking to other compatible ones, such as Second Life, if you choose. With technology moving so fast and a whole generation growing up for whom having an avatar is second nature, virtual worlds have nowhere to go but up. Only they won't be virtual worlds – just a part of normal life.
Labels:
Anna Avalanche,
Business,
Real Life,
Second Life,
The Guardian,
Twiter,
Victor Keegan
Monday, August 3, 2009
Accessories trend for summer 2010 at Rio Fashion Week
By Anna Avalanche, Gisa Miles and Luiz Speedwell
Photography credit for Marcio Madeira-
This was our latest article publish at déjà vu Magazine. Touch here to read my new article
The accessories had outstanding emphasize at this latest spring and summer Rio Fashion Week show. They adorned women and gave even more value to feminine beauty, especially in summer, seeking delight and bold with colorful pieces. The trends for this 2010 summer, showed on stage, were the maximalist and flashy accessories. This might be a fever on this next Brazilian summer.
Designers, at Spring and Summer Rio Fashion, offer us big flashy jewels like necklaces, bracelets, earrings that perhaps called more attention than the clothes.
The beads necklaces from wood or audacious stones are long with many laps around the neck, with huge rocks or very big and glared sophisticated metal pieces.
The earrings appeared in very large rings or very long shape made from metal or stone. For the bracelets they are made from wood, gold metals or seeds.
The belts come to vogue in this warm season of 2010. The trend is a slim, thin and delicate colorful belt used as a decorative overlay.
For the maxi bags the tendency is something despoil and light. The average sizes bags had metallic straps or chains and the wallets and handbags come in a little bigger size very colorful with various textures and details. All bags showed at catwalk had some handicraft finishing.
The spotlight prominent accessory presented at the show was the hat and literally makes the women head. Independently on the style, beach or chic stylish, hats were displayed in diverse sizes, colors and forms and made from light, fine or noble fabrics in unusual design formats, with waves and movements that detach the colors, representing the season creativity.
The scarf’s are still in high for this next season. In a side light and casual style made from lighter fabrics such as, shred and embroider, mesh with fringes. Some designers showed also big and large animal’s format brooch pin giving an adventuress and paradisiacal perspective feeling.
We must not forget the shoes. Shoes, we all know, are among the major passions of women were also a trend. A high, pretty comfortable shoe gives women power and status and also let the lady more sensual.
Trend already saw in feet of celebrities and fashion shows worldwide, the main stakes of the catwalks at Fashion Rio shoes are nude shades, color-to-skin, which works much in favor of female elegance, simply because it lengthens the legs. The impression is that the feet are barefoot. The main advantage of the shoes more clear or color-to-skin is stretch the body of the woman, leaving them without cutting a higher profile. It will take and trend because not only creates a visually sophisticated, but displays a unique femininity.
The variety of style presented can satisfy all the preferences. The style came in various models and jumps like; Ankle boots, escarpins in soft colors, ballerina style shoes.
Choose a fine accessory, that will make you gleam independently form the clothe you are using, and have fun. We gave the best trends from this fashion show, is yours the hard choosing on what to wear.
If you liked these accessories you might find one next to you. But if you don’t maybe we can help you get one. Have fun!
This article has been sponsored by AA Trade Company, Cleary (128,128,0)
For more pictures and information see:
Portuguese blog
Flickr
Fallow me on twitter
Photography credit for Marcio Madeira-
This was our latest article publish at déjà vu Magazine. Touch here to read my new article
The accessories had outstanding emphasize at this latest spring and summer Rio Fashion Week show. They adorned women and gave even more value to feminine beauty, especially in summer, seeking delight and bold with colorful pieces. The trends for this 2010 summer, showed on stage, were the maximalist and flashy accessories. This might be a fever on this next Brazilian summer.
Designers, at Spring and Summer Rio Fashion, offer us big flashy jewels like necklaces, bracelets, earrings that perhaps called more attention than the clothes.
The beads necklaces from wood or audacious stones are long with many laps around the neck, with huge rocks or very big and glared sophisticated metal pieces.
The earrings appeared in very large rings or very long shape made from metal or stone. For the bracelets they are made from wood, gold metals or seeds.
The belts come to vogue in this warm season of 2010. The trend is a slim, thin and delicate colorful belt used as a decorative overlay.
For the maxi bags the tendency is something despoil and light. The average sizes bags had metallic straps or chains and the wallets and handbags come in a little bigger size very colorful with various textures and details. All bags showed at catwalk had some handicraft finishing.
The spotlight prominent accessory presented at the show was the hat and literally makes the women head. Independently on the style, beach or chic stylish, hats were displayed in diverse sizes, colors and forms and made from light, fine or noble fabrics in unusual design formats, with waves and movements that detach the colors, representing the season creativity.
The scarf’s are still in high for this next season. In a side light and casual style made from lighter fabrics such as, shred and embroider, mesh with fringes. Some designers showed also big and large animal’s format brooch pin giving an adventuress and paradisiacal perspective feeling.
We must not forget the shoes. Shoes, we all know, are among the major passions of women were also a trend. A high, pretty comfortable shoe gives women power and status and also let the lady more sensual.
Trend already saw in feet of celebrities and fashion shows worldwide, the main stakes of the catwalks at Fashion Rio shoes are nude shades, color-to-skin, which works much in favor of female elegance, simply because it lengthens the legs. The impression is that the feet are barefoot. The main advantage of the shoes more clear or color-to-skin is stretch the body of the woman, leaving them without cutting a higher profile. It will take and trend because not only creates a visually sophisticated, but displays a unique femininity.
The variety of style presented can satisfy all the preferences. The style came in various models and jumps like; Ankle boots, escarpins in soft colors, ballerina style shoes.
Choose a fine accessory, that will make you gleam independently form the clothe you are using, and have fun. We gave the best trends from this fashion show, is yours the hard choosing on what to wear.
If you liked these accessories you might find one next to you. But if you don’t maybe we can help you get one. Have fun!
This article has been sponsored by AA Trade Company, Cleary (128,128,0)
For more pictures and information see:
Portuguese blog
Flickr
Fallow me on twitter
Rio Fashion Week
By Anna Avalanche, Gisa Miles and Luiz Speedwell
Photography credit for Marcio Madeira-
This was our latest article publish at déjà vu Magazine. Touch here to read my new article
Like São Paulo Fashion Week (PFW), Rio fashion week is one of most important fashion events in South America, after all Rio de Janeiro is the world-wide capital of the fashion beach and of summer. The June Week from 7-13 was fashionable. There 41 catwalk shows showed how will be the spring-summer fashion design in Brazil.
Thinking in fashion is also thinking in the way of living life. You adapt your style to your daily demands, to your commitments, to your work and, on weekends, all we want is wear something more comfortable. The collections proposed by the Cariocas designers transmit the sensation that fashion is working for the state of mind that seeks freedom, rest and peace. In short; comfort and beauty are the Brazilian next summer trend.
In according with the 29 brands that were presented during Rio Fashion Week, the next season will focus on large shoulders, marked by low neckline or just Strapless. The waist is high in the women's collections, designed which begin just below the bust in skirts, pants and shorts.
The lengths are particularly short on female collections. Draped, folded and Spangle Sequins, coat productions or give details in a few pieces, others transparent - with emphasis to organza - create overlaps.
The swimwear is more behavior without tiny pieces, with presence of bikinis with wide straps, bands.
The colors vary from light tones of blue, beige, gray, pink and black and strong colors, with emphasis, on the pink, orange, lemon-and-green water. The prints also stroll between the light graphics to the explosion of colors in digital patchworks.
Here are ten trends for next summer and the designer catwalk shows in which they appeared.
Shoulders marked: Maria Bonita Extra, Cavendish, Melk Z-da, Salinas, Printing, Claudia Simões, Acquastudio, Têca, Graça Ottoni, TNG, Cantão, Giulia Borges, Juliana Jabour, Espaço Fashion;
Drapes and folded: Cavendish, Carlos Tufvesson, Victor Dzenk, Alessa, Lenny, Giulia Borges, Tessuti, Juliana Jabour, Filhas de Gaia, Espaço Fashion, Redley;
Waist high: Maria Bonita Extra, Cavendish, Melk Z-da, Salinas, Printing, Claudia Simões, Têca, Graça Ottoni, TNG, Apoena, Cantão, Carlos Tufvesson, Victor Dzenk, Coven, Alessa, Giulia Borges, Tessuti, Juliana Jabour, Filhas de Gaia, Totem, Espaço Fashion, Redley;
Spangle Sequins: Maria Bonita Extra, Printing, Cantão, Carlos Tufvesson, Santa Ephigênia, Alessa
Short dresses: Maria Bonita Extra, Cavendish, Melk Z-da, Printing, Claudia Simões, Printing, Mara Mac, Têca, Graça Ottoni, TNG, Apoena, Cantão, Carlos Tufvesson, Victor Dzenk, Santa Ephigênia, Alessa, Lenny, Giulia Borges, Tessuti, Juliana Jabour, Filhas de Gaia, Totem, Espaço Fashion, Ausländer;
Strapless: Maria Bonita Extra, Melk Z-da, Salinas, Acquastudio, Têca, Graça Ottoni, TNG, Apoena, Carlos Tufvesson, Victor Dzenk, Walter Rodrigues, Alessi, Lenny, Tessuti, Juliana Jabour, Filhas de Gaia;
Overalls and Short Overalls: Claudia Simoes, Mara Mac, Têca, TNG, Guangzhou, Victor Dzenk, St. Ephigênia, Alessi, Lenny, Giulia Borges, Juliana Jabour, Totem, Espaço Fashion, Redley
Swimwear well-behaved: Salinas, Claudia Simões, Mara Mac, make, TNG, Cantão, Luiza Bonadiman, Alessi, Lenny, Filhas de Gaia, Totem, Espaço Fashion, Ausländer;
Transparency as overlapping: Maria Bonita Extra, Cavendish, Acquastudio, Mara Mac, Graça Ottoni, Cantão, Victor Dzenk, Coven, Walter Rodrigues, Tessuti, Ausländer.
Form some fashion brands the hits of summer 2010 are:
Young and casual and bandage dress for Ausländer. A thousand knottings and overlappings for Espaço Fashion brand. Filhas de Gaia presented very short dresses for the sexy woman who is not ashamed to show her legs. Marked shoulder in Juliana Jabour design. Cavendish design had very feminine and delicate clothes with frill applied to the sleeves, collar, skirts and dresses.
If you liked these clothes you might find one next to you. But if you don’t maybe we can help you get one. But anyway just having a fashion idea on the Brazilian next summer trends may inspire you. Have fun!
This article has been sponsored by AA Trade Company, Cleary (128,128,0)
For more pictures and information see:
Portuguese blog
Flickr
Fallow me on twitter
Photography credit for Marcio Madeira-
This was our latest article publish at déjà vu Magazine. Touch here to read my new article
Like São Paulo Fashion Week (PFW), Rio fashion week is one of most important fashion events in South America, after all Rio de Janeiro is the world-wide capital of the fashion beach and of summer. The June Week from 7-13 was fashionable. There 41 catwalk shows showed how will be the spring-summer fashion design in Brazil.
Thinking in fashion is also thinking in the way of living life. You adapt your style to your daily demands, to your commitments, to your work and, on weekends, all we want is wear something more comfortable. The collections proposed by the Cariocas designers transmit the sensation that fashion is working for the state of mind that seeks freedom, rest and peace. In short; comfort and beauty are the Brazilian next summer trend.
In according with the 29 brands that were presented during Rio Fashion Week, the next season will focus on large shoulders, marked by low neckline or just Strapless. The waist is high in the women's collections, designed which begin just below the bust in skirts, pants and shorts.
The lengths are particularly short on female collections. Draped, folded and Spangle Sequins, coat productions or give details in a few pieces, others transparent - with emphasis to organza - create overlaps.
The swimwear is more behavior without tiny pieces, with presence of bikinis with wide straps, bands.
The colors vary from light tones of blue, beige, gray, pink and black and strong colors, with emphasis, on the pink, orange, lemon-and-green water. The prints also stroll between the light graphics to the explosion of colors in digital patchworks.
Here are ten trends for next summer and the designer catwalk shows in which they appeared.
Shoulders marked: Maria Bonita Extra, Cavendish, Melk Z-da, Salinas, Printing, Claudia Simões, Acquastudio, Têca, Graça Ottoni, TNG, Cantão, Giulia Borges, Juliana Jabour, Espaço Fashion;
Drapes and folded: Cavendish, Carlos Tufvesson, Victor Dzenk, Alessa, Lenny, Giulia Borges, Tessuti, Juliana Jabour, Filhas de Gaia, Espaço Fashion, Redley;
Waist high: Maria Bonita Extra, Cavendish, Melk Z-da, Salinas, Printing, Claudia Simões, Têca, Graça Ottoni, TNG, Apoena, Cantão, Carlos Tufvesson, Victor Dzenk, Coven, Alessa, Giulia Borges, Tessuti, Juliana Jabour, Filhas de Gaia, Totem, Espaço Fashion, Redley;
Spangle Sequins: Maria Bonita Extra, Printing, Cantão, Carlos Tufvesson, Santa Ephigênia, Alessa
Short dresses: Maria Bonita Extra, Cavendish, Melk Z-da, Printing, Claudia Simões, Printing, Mara Mac, Têca, Graça Ottoni, TNG, Apoena, Cantão, Carlos Tufvesson, Victor Dzenk, Santa Ephigênia, Alessa, Lenny, Giulia Borges, Tessuti, Juliana Jabour, Filhas de Gaia, Totem, Espaço Fashion, Ausländer;
Strapless: Maria Bonita Extra, Melk Z-da, Salinas, Acquastudio, Têca, Graça Ottoni, TNG, Apoena, Carlos Tufvesson, Victor Dzenk, Walter Rodrigues, Alessi, Lenny, Tessuti, Juliana Jabour, Filhas de Gaia;
Overalls and Short Overalls: Claudia Simoes, Mara Mac, Têca, TNG, Guangzhou, Victor Dzenk, St. Ephigênia, Alessi, Lenny, Giulia Borges, Juliana Jabour, Totem, Espaço Fashion, Redley
Swimwear well-behaved: Salinas, Claudia Simões, Mara Mac, make, TNG, Cantão, Luiza Bonadiman, Alessi, Lenny, Filhas de Gaia, Totem, Espaço Fashion, Ausländer;
Transparency as overlapping: Maria Bonita Extra, Cavendish, Acquastudio, Mara Mac, Graça Ottoni, Cantão, Victor Dzenk, Coven, Walter Rodrigues, Tessuti, Ausländer.
Form some fashion brands the hits of summer 2010 are:
Young and casual and bandage dress for Ausländer. A thousand knottings and overlappings for Espaço Fashion brand. Filhas de Gaia presented very short dresses for the sexy woman who is not ashamed to show her legs. Marked shoulder in Juliana Jabour design. Cavendish design had very feminine and delicate clothes with frill applied to the sleeves, collar, skirts and dresses.
If you liked these clothes you might find one next to you. But if you don’t maybe we can help you get one. But anyway just having a fashion idea on the Brazilian next summer trends may inspire you. Have fun!
This article has been sponsored by AA Trade Company, Cleary (128,128,0)
For more pictures and information see:
Portuguese blog
Flickr
Fallow me on twitter
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